Christian Dayno
A branding project for a rising Toronto filmmaker and visual designer.
The process
About the Project
The goal was to create a new brand identity from the ground up that not only represented his thriving passion for filmmaking but also his street style energy. The final deliverables were a poster, a workable logo system, and a motion graphic that introduced him as a new and upcoming creative.
Tools
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Time-Frame
The project took about two months to build.
moodboard
Part of the initial process was to gather inspiration based on the client’s persona. Someone who is passionate about his craft, loves hip hop, fashion, and the city.
The Dayno Poster
The logo
The logo was designed with three key elements: His initials (CD), the red spot symbolizing a recording camera, and the frame-like camera composition shape.
The Mockups
The mockups were built upon various aspects of his interests such as fashion and everyday studio living.
Storyboard
A simple glimpse of the go-getter videographer and designer that is Christian Dayno.
final VIDEO
The final video is the fully formed render I created that reflects the storyboard. This encompasses elements from the entire project and acts as the introduction to our client.